Pure Retirement equity release: what it offers

Pure Retirement equity release is provided through lifetime mortgages arranged through a qualified, FCA-regulated equity release adviser. Pure Retirement describes itself as a lifetime mortgage specialist; it was founded in 2013. Its range includes lump sum, drawdown and interest-servicing plans across several named products, with published age, property and loan criteria.

Later Life Finance Guide is not affiliated with Pure Retirement and does not recommend any lender or provider. This page summarises publicly available information; products and criteria change, so check the current details with the provider or an FCA-regulated adviser.

What Pure Retirement equity release offers

Pure Retirement's range includes lump sum and drawdown lifetime mortgages, and interest-servicing plans, where a customer can choose to make voluntary payments towards the interest rather than letting it roll up.

Named products in its range include Sovereign, Sovereign Elite, Classic, Classic Elite, Heritage and Emerald, with the Classic plan available as either a lump sum or drawdown plan.

What rolled-up interest costs

Interest that is not paid is added to the loan and then charged on itself, so the amount owed grows over time and can grow quickly. That reduces what is left in the estate, and money released can affect means-tested benefits. Servicing the interest can slow that growth, but it relies on having spare income for as long as the payments continue. Our guide to equity release costs shows how compounding builds up.

For how a lifetime mortgage fits among later-life options generally, see our equity release guide.

Pure Retirement's published eligibility criteria

Pure Retirement's published lending criteria set a minimum age of 55 and an upper age limit of 90 at the start of the plan.

The minimum property value is £70,000, and the minimum amount that can be borrowed is £10,000.

Properties must be in England, Wales or mainland Scotland.

Features and protections on Pure Retirement plans

Pure Retirement is regulated by the FCA and says its plans follow the Equity Release Council's standards. It is listed in the Equity Release Council member directory.

Its plans include a no negative equity guarantee, meaning the amount owed should not exceed what the home sells for, provided the plan's terms are met. Our explanation of the no negative equity guarantee covers how this protection works across the market.

Pure Retirement and Nationwide lifetime mortgages

Pure Retirement says it has agreed to provide lifetime mortgage origination and servicing for Nationwide Building Society. For Nationwide's existing lifetime mortgage customers, Pure Retirement says it is becoming the registered lender at the Land Registry, and that their rates and terms are unchanged. This is the position Pure Retirement's site described when it was checked on 26 September 2026.

How to apply for a Pure Retirement lifetime mortgage

Pure Retirement's lifetime mortgages are arranged through a qualified, FCA-regulated equity release adviser rather than by direct application from a customer.

An adviser assesses whether a plan is suitable, checks a property and applicant against Pure Retirement's published criteria, and manages the application. Our guide to finding a regulated equity release adviser explains what to check before booking an appointment.

Questions to ask an adviser about a Pure Retirement plan

If a Pure Retirement plan is being discussed, two questions follow from its interest-servicing option:

• How would the amount owed differ between servicing the interest and letting it roll up, over the period I expect the plan to run?
• If I chose to service the interest and later could not keep up the payments, what would happen?

Our list of equity release adviser questions to ask first covers the wider questions that apply to any lifetime mortgage.

Next step

Our providers hub lists UK providers A–Z. Equity release requires advice from an FCA-regulated adviser, who can compare it with other options for your circumstances.

Later Life Finance Guide is not affiliated with Pure Retirement and does not recommend any lender or provider. This page summarises publicly available information; products and criteria change, so check the current details with the provider or an FCA-regulated adviser. Product details were checked on 26 September 2026.